The National Lung Cancer Screening Program (NLCSP) is commencing in Australia in July 2025. This significant public health initiative will maximise earlier detection of lung cancer and improve outcomes for many Australians. However, the adoption of a screening program for a disease that is stigmatised, given the known links between tobacco smoking and lung cancer, creates barriers for participation. There is a need to challenge public rhetoric around smoking being a “choice” and the importance of dialogue that is free of judgement and blame towards individuals.
As we are approaching the initiation of the NLCSP, we have a unique but time-critical opportunity to lead the change we need to address the stigma seen in lung cancer and smoking. This presentation will explore initiatives that have been implemented to reduce public stigma, with focus towards those within the context of lung cancer screening. In exploring this, real world examples, both national and internationally, with be described and discussed. This includes mass media campaigns (e.g., "Stop asking the Wrong Question" by Lung Foundation Australia), consortia (e.g., The American Cancer Society National Lung Cancer Roundtable) and communication guides (e.g., International Association for the Study of Lung Cancer). Key considerations will be highlighted to normalise lung cancer screening as standard health practice for people, regardless of their smoking history, and the importance of encouraging participation to facilitate the success of the NLCSP - the stigma must end.