Objectives/purpose: In the past decade, >100,000 Australians finished initial breast cancer treatment; ~67% experience unmet support needs. Digital health interventions, including text messaging, are effective for improving perceived support and psychosocial outcomes (e.g., distress, depression), but are rarely implemented in hospital-care (barriers: limited staff time, infrastructure-interoperability). IPOS and international health organisations identified that community-based organisations are underutilised in delivering psychosocial care. This mixed-methods study evaluated barriers and enablers to implementing EMPOWER-SMS, a text message intervention for early-stage breast cancer survivors, within Breast Cancer Network Australia (BCNA).
Sample and setting: Eligibility: current BCNA staff or trained consumer representatives involved in implementing EMPOWER-SMS. BCNA is Australia’s peak consumer-led breast cancer support organisation.
Procedures: Participants were recruited via internal email and provided verbal consent. Data sources: team meetings, focus groups (recorded and transcribed); standard operating procedures and project documentation. Transcripts were parallel coded by two researchers using deductive thematic analysis mapped to the updated Consolidated Framework for Implementation Research across 5 domains (example sub-domains); Outer-setting (policies, community need), Inner-setting (IT infrastructure, communications), Innovation/intervention (evidence-based, adaptability), Individual (skills, capacity), Implementation process (planning, assessing need).
Preliminary results: Participants: 13 staff from 4 teams and 2 consumer representatives. Key barriers included grant deadlines (Outer-setting), competing priorities (Inner-setting); adapting content to BCNA’s ‘voice/brand’ (Innovation); new SMS infrastructure requirements, limited system interoperability, role adjustments and experts’ limited availability (Individual), and mapping internal approvals (Process). Enablers included alignment with BCNA’s member priorities (Outer-setting); high organisational readiness and willingness to adapt (Inner-setting); strong staff support (junior-senior), relevant skills, and creative problem-solving (Individuals); and use of existing meetings to engage core teams (Process).
Conclusion/clinical implications: New organisational systems and processes will be evaluated in a pilot-implementation to rural/remote members before national roll-out and adaptation to other priority population (e.g., metastatic). Results will also form implementation strategies for other community-based cancer organisations.